HDFC Bank Credit Card Reward Points Redemption

No I'm not Ravi Shankar :D
No I’m not Ravi Shankar :p

I have been a satisfied HDFC Bank customer so far, particularly with their online banking services and customer support. In the last two months of any year, I try to review and maintain all my financial instruments and business strategies in good health. I have been using a HDFC World MasterCard Credit Card, my first ever CC, since January, 2013 and using it on almost every online transaction I do and shopping terminals but never cared about the reward points I am earning or have earned so far.

I think this November is the right time to review and redeem those reward points, in this post I’ll walk you through the procedure.

Regarding reward points, my bank says:

Earn 2 Reward Points for every Rs. 150 spent on your card and 50% more Reward Points (i.e total 3 Reward Points) for every Rs. 150 spent above Rs. 75,000 per statement cycle.

 

Login to HDFC Bank NetBanking
Login to HDFC Bank NetBanking
Click on "Credit Cards" tab on top.
Click on “Credit Cards” tab on top.
Click on "Redeem Reward Points" link on the left hand side navigation bar.
Click on “Redeem Reward Points” link on the left hand side navigation bar.
Select your Card, Click on "Continue" to proceed.
Select your Card, Click on “Continue” to proceed.
Click on "Continue" to proceed with redemption system
Click on “Continue” to proceed with redemption system
In the newly opened popup window, Click "Redemption(Points Only)" on the left-hand side navigation menu.
In the newly opened popup window, Click “Redemption(Points Only)” on the left-hand side navigation menu.
Select the "Item Category" from the dropdown if you want to or click "View" button directly.
Select the “Item Category” from the dropdown if you want to or click “View” button directly.
Select the Item you'd like to purchase, depending upon your available reward points.
Select the Item you’d like to purchase, depending upon your available reward points.
Enter the quantity and click "Add to Cart" button.
Enter the quantity and click “Add to Cart” button.
Agree with he confirmation dialogue.
Agree with he confirmation dialogue.
Click "View Shopping Cart" on the middle-right of the window.
Click “View Shopping Cart” on the middle-right of the window.
Accept the Terms and Conditions and click "Redeem" button.
Accept the Terms and Conditions and click “Redeem” button.

Please note that the redeemed items shall be delivered to the address displayed on the page.

I was expecting an option to convert my reward points to Cash Back instead but purchasing any of those stupid stuff at overpriced prices.

My next move will be to close my existing credit card (World MasterCard) and get one which offers real money or cash back against my hard-earned 🙂 reward points just like HDFC Platinum Edge and HDFC Titanium Edge does. They offer Rs.40 for every 100 Reward Points, so if I had any of these card my accumulated 5373 reward points would be worth Rs.2150 today.

Did I really redeem anything today? No

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Every single item on their catalogue was insanely priced (assuming 1RP=Rs.0.40). Let’s say I want to redeem “Dr. Morepen Digital Thermometer Flexi” which HDFC Bank is selling for 950 reward points or Rs.380 (950×0.40) PLUS redemption charge of Rs.75, so in total Rs.455, which is triple times it’s actual market value of Rs.150.

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Rewards Catalogue: http://www.hdfcbank.com/personal/rewards/simple-rewards-catalogue

2 Replies to “HDFC Bank Credit Card Reward Points Redemption”

  1. Hi,
    You are absolutely right. I also calculated that after spending 3 lakh rupees using HDFC credit card they are giving back products worth peanuts.
    I am actually going to close HDFC card. My points are almost same as yours. Looks like users get aware of this fact after coming to this stage only.
    What other credit card you opted for after HDFC?

  2. This online business of Redemption of reward points is stupid and ridiculous! For say 3 Pantaloon vouchers which any case is charged
    with insane no.of points, to go through all the hassle is dumb.Wonder whose half witted move this was.A simple call to customer service was enough.Now that is Customer service.

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